Love it or hate it, "It Is What It Is." This common saying is simply designed. Our classic It Is What It Is t-shirt features the saying prominently across the front, with a small set of islands and our 808 logo centered on the upper back. This t-shirt is made of 100% preshrunk cotton and runs true to size. All of our t-shirts are printed on the island of Maui and are designed by local Maui artists. Mahalo for supporting island made!